The overlooked half of cosmetic dentistry: what happens to oral health during treatment — and the dentist who built a brand around it.
Story Angles for Editors
The dentist who builds it all herself
Dr. Sarah Mpi splits her week between treating patients and running Sereclean. A clinician-founder story about what one working dentist can build.
Oral health during cosmetic procedures
Millions are straightening and whitening their teeth — but hygiene during treatment rarely gets the same attention as the result. Aligners and removable appliances sit against teeth for 20+ hours a day, and how they're cleaned matters clinically, not just cosmetically.
AI Agents rebuilt by a clinician
From dentist-designed cleaning systems to Cara, Sereclean's WhatsApp-based AI support agent for aligner wearers, the brand treats the months of treatment, providing a helping hand along the way.
Founder
Dr. Sarah Mpi
Founder & Director, Sereclean
Sarah is a practising dentist who founded Sereclean to close a gap she saw daily in clinic: patients investing in cosmetic treatment such as clear aligners, and not knowing how to clean them properly, as well as maintain their oral health. She created the brand entirely from listening to what patients need, keeping every product accountable to what she'd recommend chairside.
- BDS GradClinDent
- Certified Invisalign provider
- Practising dentist, Feltham Dental Care
- Sole founder & director, Sereclean Ltd
- Available for interview, comment and expert quotes on oral health, aligner care and cosmetic dentistry
Editorial Focus
Cosmetic dentistry is judged by the after photo. Sereclean's position is that the months in between are where oral health is won or lost.
Clear aligners and removable appliances are worn against the teeth for most of the day. Kept clean, they're a safe route to a better smile. Kept poorly, they can hold plaque and bacteria against enamel for hours at a time, a hygiene problem that most patients are never properly equipped for, and that generic "denture-era" cleaning products weren't designed to solve.
Sereclean exists to make care during treatment as considered as the treatment itself: clinically informed cleaning products, honest patient education, and support that continues after the patient leaves the chair. For journalists covering the cosmetic dentistry boom, Dr. Mpi offers a working clinician's perspective on the side of the story patients rarely hear.
Product Range & Innovation
Sereclean Pods & Cleaning Tablets
Dentist-designed cleaning for clear aligners, retainers and removable appliances — built for daily use through the full course of treatment.
Travel Kits & Bundles
Care that travels with treatment. Kits and bundles built around how aligner wearers actually live — at work, in transit, away from a bathroom sink.
ProGuard
Sereclean's mouth safety line, applying dental-grade thinking to the fit and protection athletes need during contact and training.
Cara — AI Aligner Support
A WhatsApp-based AI agent that answers aligner wearers' day-to-day care questions between appointments, patient support designed by a dentist, delivered where patients already are.
Fast Facts
From the Founder
"Everyone photographs the smile at the end. I built Sereclean for what happens to your teeth on the way there"Dr. Sarah Mpi, Founder, Sereclean
Downloads & Assets
To maintain brand quality and protect visual IP, high-resolution imagery, founder headshots and logo kits are provided on request. Contact us for a tailored media pack.
Media Contact
For interviews with Dr. Mpi, expert comment, imagery or product samples for review.
partnerships@sereclean.com
